Musk To Strip News Headlines From Posts: “Esthetics”

August 22, 2023 Business, Social Media

The Insider reports:

Elon Musk confirmed on Monday night that he’d ordered work on removing news headlines from X posts, so links only display an article’s lead image. “This is coming from me directly,” Musk wrote on X, responding to an earlier Fortune report that broke the news. “Will greatly improve the esthetics,” he added.

“It’s something Elon wants,” an unnamed source told Fortune. “They were running it by advertisers, who didn’t like it, but it’s happening.” Currently, posts with links are displayed as a “card” which shows the headline, lead image, and a short description of the story.

The change would reduce the height of posts with links and how much information can be portrayed. Users would have to rely on just the picture to gauge what the link is about.

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