Over 10 Million Join Threads In Hours After Launch

July 6, 2023 Business, Social Media

Meta Platforms on Wednesday launched a direct challenge to Twitter with Threads, garnering millions of users in hours as it sought to take advantage of its rival’s much-weakened state after a series of chaotic decisions from owner Elon Musk.

Those quick to join the new platform included celebrities such as Kim Kardashian and Jennifer Lopez as well as prominent politicians such as Democratic U.S. Representative Alexandria Ocasio-Cortez.

“Let’s do this. Welcome to Threads,” Meta CEO Mark Zuckerberg wrote in his first post on the app, along with a fire emoji. He said the app logged 10 million sign-ups in seven hours.

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I joined last night and was forced to use a long-abandoned Instagram handle. So far, I’m giving it a “meh” on its usability for this here website thingy.

Meta takes aim at Twitter with Threads app, millions join https://t.co/eeTWKv6aTv

— Waleed Tariq (@WaleedTariq89) July 6, 2023