Meta To Launch Its Twitter Competitor On Thursday

The Associated Press reports:

Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk. A listing for the app, called Threads, appeared on Apple’s App Store, indicating it would debut as early as Thursday. It is billed as a “text-based conversation app” that is linked to Instagram, with the listing teasing a Twitter-like microblogging experience.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” it said. Musk replied “yeah” to a tweet from Twitter co-founder Jack Dorsey saying, “All your Threads are belong to us,” along with a screenshot from the App Store’s privacy section showing what personal information might be collected by the new Meta app.

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As Elon Musk’s Twitter unveils unpopular new changes, Meta’s Instagram announced a new app that shares many of its features. It will be available for download on Thursday. https://t.co/rlGgv1ez0N

— The Washington Post (@washingtonpost) July 4, 2023

“Meta’s Threads, meanwhile, has the ability to embrace fed up Twitter refugees en masse immediately. Once that momentum starts, it will be difficult for Musk to stop it.” – ⁦@DaveLeeBBG⁩ https://t.co/F4p4Xwd9iB

— Tim O’Brien (@TimOBrien) July 3, 2023

The owner of Facebook and Instagram is set to launch a new “conversation app” called Threads on Thursday that is expected to compete directly with Twitter. https://t.co/Itjpy2vB3S

— NBC News (@NBCNews) July 4, 2023