Lindell Auctions Equipment As MyPillow Flounders

The Minneapolis Star-Tribune reports:

MyPillow is auctioning off hundreds of pieces of equipment and subleasing manufacturing space after several shopping networks and major retailers took the company’s products off shelves. The Chaska-based manufacturer recently listed more than 850 “surplus equipment” items on the online auction site K-Bid. Sewing machines, industrial fabric spreaders, forklifts and even desks and chairs are up for auction.

Founder and CEO Mike Lindell said MyPillow has experienced a loss in revenue and the items are no longer needed as the company consolidates its operations. “It was a massive, massive cancellation,” Lindell said in a phone interview Monday. “We lost $100 million from attacks by the box stores, the shopping networks, the shopping channels, all of them did cancel culture on us.”

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— Aaron Rupar (@atrupar) July 11, 2023