NBC News reports:
An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine. On Sunday, Sen. Charles Schumer called on the Food and Drug Administration to investigate PRIME, a beverage brand founded by the YouTube stars Logan Paul and KSI that has become something of an obsession among the influencers’ legions of young followers.
Backed by two of YouTube’s best known stars, PRIME was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets. Advertising itself as zero sugar and vegan, the neon-colored cans are among a growing number of energy drinks with elevated levels of caffeine; in PRIME’s case, 200 milligrams per 12 ounces, equivalent to about half a dozen Coke cans or nearly two Red Bulls.
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On Sunday, Sen. Charles Schumer called on the Food and Drug Administration to investigate PRIME. https://t.co/VNOuImtABA
— 7News (@7NewsWatertown) July 9, 2023
Logan Paul’s Prime energy drink could be investigated over ‘dangerous levels of caffeine’ https://t.co/U5ZnOj6VSz pic.twitter.com/HEisV76mL3
— Daily Mail Online (@MailOnline) July 9, 2023
Senate Majority Leader Chuck Schumer is calling on regulators to investigate an energy drink marketed by YouTube influencer and professional wrestler Logan Paul, over its ultra-high caffeine content and marketing towards youths. https://t.co/adWVxZha4d
— amNewYork™ (@amNewYork) July 9, 2023
Come home from market with one happy boi my lil prime man @KSI @LoganPaul pic.twitter.com/gZaax1fTMb
— charelle (@xxrellixx) July 9, 2023
A can of PRIME, a beverage brand founded by the YouTube stars Logan Paul and KSI, has nearly double the caffeine of a can of Red Bull. https://t.co/qlwpNFz5dn
— FOX 10 Phoenix (@FOX10Phoenix) July 9, 2023