CNBC: Twitter Traffic Is “Tanking” Since Threads Launch

July 10, 2023 Business, Social Media

User traffic on Twitter has slowed since the launch of Meta’s text-based platform Threads, which has already surpassed 100 million sign-ups since its debut last week.

“Threads reached 100 million sign ups over the weekend. That’s mostly organic demand and we haven’t even turned on many promotions yet. Can’t believe it’s only been 5 days!” Meta CEO Mark Zuckerberg said in a post Monday.

Twitter appears to have taken a hit. Matthew Prince, CEO of Cloudflare, shared a screenshot to Twitter Sunday showing that traffic on the platform was “tanking.” According to Similarweb, web traffic to Twitter was down. The company said Twitter’s web traffic is down 11% compared with the same days in 2022.

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“User traffic on Twitter has slowed since the launch of Meta’s text-based platform Threads, which has already surpassed 100 million sign-ups since its debut last week, according to a third party tracker.” https://t.co/5UFOLMSj9r

— Brian Stelter (@brianstelter) July 10, 2023