Canned Vodka/Soda Brand Launches As “Gay Water”

CNN Business reports:

In a sea of canned cocktails, Gay Water wants to stand out. Launching Thursday is a brightly colored canned vodka and soda beverage that proudly displays who it’s for, instead of backing off from support for the LGBTQ+ community as other companies have done in recent months.

In other words, where Bud Light has buckled under pressure as bigotry grows against the LGBTQ+ community, Gay Water’s creator Spencer Hoddeson wants his new boozy brand to be the antithesis of that.

The canned cocktail is named after a colloquialism given to the popular mixed drink (vodka and soda) ordered at bars by the gay community. It’s also one of the few openly queer-owned alcohol brands, which Hoddeson said sparked him to create because he wanted more representation in the category.

The New York Post reports:



The cans — which, upon launch, are currently being sold primarily online — are available in six- and 12-packs for $18.25 and $36.50, respectively. The six-packs only come in a single flavor — lime — while the 12-packs feature a mix of watermelon, lime, peach, and grapefruit.

The 30-year-old Hoddeson said he is using suggestive — albeit playful — messaging and imagery in Gay Water’s social media and website, including a provocative nod to the 12-ounce can’s 6.1-inch height.

“Our mission is to de-stigmatize the word ‘gay’ and start to create representation in spaces that traditionally don’t have queer-owned products, let alone products with the word ‘gay’ in their title,” Hoddeson told The Post.