Bed Bath & Beyond To Continue Online In Name Only

NBC News reports:

Bed Bath & Beyond will live on in name only after won an auction for the failed home goods retailer’s intellectual property and digital assets, according to court records filed early Thursday.

The e-commerce discounter, which was selected as the stalking horse bidder for Bed Bath’s bankruptcy-run auction, will buy the chain’s brand name, business data and digital assets for $21.5 million, the records say.

The deal does not include keeping Bed Bath’s stores open. The sale price is the same as Overstock’s stalking horse bid, which set the floor price at the auction, indicating Bed Bath didn’t receive higher or more attractive bids.

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