Via email from the Family Research Council:
When the rest of the world lost its corporate marbles, conservatives liked to think that there was one place that would never let them down: Chick-fil-A. As far as they were concerned, the churchgoers’ chicken of choice had been solidly built on Truett Cathy’s strong family values.
While other CEOs took their brands in wildly liberal directions, Christians took solace in the fact that at least one franchise could stand against the mob.
Now, with the news that Chick-fil-A is catering to the diversity, equity, and inclusion (DEI) crowd, customers feel deeply betrayed. But the reality is, the chicken empire’s capitulation started years before this.
Those of us who’ve watched Chick-fil-A up close know the company’s moral compromise didn’t happen overnight.
For groups like Family Research Council, the bloom was off the nugget as far back as November of 2019 when, after years of holding the line, Chick-fil-A decided to put as much distance between Christians and their brand as possible.
Then, well into their heroic pushback — for no apparent reason — Chick-fil-A abruptly caved to the leftist pressure.
In a punch to the gut of their loyal base, management announced that they were ending donations to faith-based groups like the Salvation Army and Fellowship of Christian Athletes because their positions on marriage and sexuality were too “controversial.”
Now, with the chain going full-woke, even hiring a vice president of DEI to prove its allegiance to the Left, conservatives are finally forced to face facts. Chick-fil-A hasn’t been true to its values for years.
And to many, including this writer, their sins are even more unforgiveable than other brands on the consumer chopping block — because unlike Anthropologie, Adidas, Calvin Klein, Hershey, Jack Daniels, Kohl’s, Lego, Levi Strauss, Maybelline, Nike, North Face, Sports Illustrated, Starbucks, and Target, Chick-fil-A continues to exploit — and profit from — its Christian reputation.
Chick-fil-A Has Been Woke for Years. You Just Didn’t Want to Believe It. https://t.co/u7IXtDej8P
— Jeffrey A. Setaro (@jasetaro) May 31, 2023