Fox News reports:
Sen. Ted Cruz is putting pressure on the beer industry’s regulatory body, demanding an investigation of Bud Light’s transgender ad campaign with activist Dylan Mulvaney over concerns the company violated rules on marketing to individuals under the legal drinking age.
“A massive percentage of Dylan Mulvaney’s audience are kids. And Budweiser was trying, I believe, with this ill-fated marketing attempt to target teenagers,” Cruz, R-Texas, said on “Fox & Friends” Thursday.
In a joint effort with Sen. Marsha Blackburn, R-Tenn., the Texas senator sent a letter to the Beer Institute Chairman Brandon Whitworth who also serves as the CEO of Anheuser-Busch, the parent company of Bud Light. The letter called on the Beer Institute’s Code Compliance Review Board to investigate the beer brand’s controversial ad campaign with Dylan Mulvaney.
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Day 58 of the Right melting down over a trans woman being sent a can of beer with her face on it: Senator Ted Cruz demands an investigation pic.twitter.com/zJ7V6ZlndG
— Ari Drennen (@AriDrennen) May 18, 2023
Anheuser-Busch needs to answer questions about their advertising partnership with Dylan Mulvaney.
Mulvaney’s content is directed at a younger audience. Why would Anheuser-Busch promote their product to people who cannot legally consume it?https://t.co/lDAExHeeNn
— Senator Ted Cruz (@SenTedCruz) May 17, 2023
. @SenTedCruz calls for probe into Bud Light over Dylan Mulvaney ad campaign ‘marketing to children’ https://t.co/Hv469xFQLe
— Fox News (@FoxNews) May 18, 2023
?Ted Cruz DEMANDS investigation into Bud Light partnership with trans activist Dylan Mulvaney, targeting children with ads pic.twitter.com/acgOZoX8NX
— Benny Johnson (@bennyjohnson) May 18, 2023