REPORT: Meta Exploring Plan To Launch Twitter Rival

March 10, 2023 Business, Social Media

Reuters reports:

Meta Platforms Inc is exploring plans to launch a new social media app in its bid to displace Twitter as the world’s “digital town square”. Meta’s app will be based on a decentralized framework like Mastodon, a Twitter-like service that was launched in 2016 and now has about 2 million monthly active users.

“We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests,” a Meta spokesperson told Reuters in an emailed statement.

Platformer reports: 

Legal and regulatory teams have already started to investigate potential privacy concerns around the app so they can be addressed before launch, we’re told. Adam Mosseri, who runs Instagram, is taking the lead on the project, sources said.

The most remarkable aspect of the project is that Meta plans for the network to be decentralized. In a decentralized network individual users are typically able to set up their own, independent servers and set server-specific rules for how content is moderated.

Building a decentralized network could also give Meta the opportunity for its new app to interoperate with other social products — a previously unheard-of gesture from a company known for building some of the most lucrative walled gardens in the industry’s history.

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