Twitter Becomes First Platform To Allow Weed Ads

Axios reports:

Twitter on Wednesday updated its advertising policies to allow cannabis ads to run on its service in states where cannabis is legal, in accordance with federal guidelines. The policy represents the biggest step forward that any major tech company has made toward allowing cannabis advertising where it’s legal in the U.S.

Twitter will only accept cannabis advertisers that are licensed by the appropriate authorities and that the company has pre-authorized. Advertisers can only target geographical areas in the U.S. in which they are licensed to promote cannabis products or services online.

Advertisers can’t target Twitter users under the age of 21 and they are responsible for complying with all applicable laws and regulations around cannabis marketing.

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