Platformer reports:
Biden’s tweet, in which he said he would be supporting his wife in rooting for the Philadelphia Eagles, generated nearly 29 million impressions. Musk, who also tweeted his support for the Eagles, generated a little more than 9.1 million impressions before deleting the tweet in apparent frustration. In the wake of those losses — the Eagles to the Chiefs, and Musk to the president — Twitter’s CEO flew his private jet back to the Bay Area on Sunday night to demand answers from his team.
Within a day, the consequences of that meeting would reverberate around the world, as Twitter users opened the app to find that Musk’s posts overwhelmed their ranked timeline. This was no accident, after Musk threatened to fire his remaining engineers, they built a system designed to ensure that Musk — and Musk alone — benefits from previously unheard-of promotion of his tweets to the entire user base.
Read the full article.
As I reported last week, Musk fired an engineer who suggested that public interest in Musk’s antics had waned.
Elon’s cousin James Musk held an emergency, “high urgency” meeting at Twitter after the Super Bowl because Elon’s tweets performed worse than Joe Biden’s.
Then Twitter had engineers rush to change Twitter’s algorithm to ensure Elon received “previously unheard-of promotion.” pic.twitter.com/mitR2fYTXC
— Ben Collins (@oneunderscore__) February 15, 2023
Full story here from @CaseyNewton and @ZoeSchiffer in @platformer.https://t.co/MpW0B47Oon
— Ben Collins (@oneunderscore__) February 15, 2023