Meta To Make Up To $3B/Year From Paid Verifications

Bloomberg News reports:

The new Meta Verified service for Facebook and Instagram will allow users to join celebrities and other public figures in having a blue check that confirms their identity, starting from $11.99 per month, the company said in a statement.

The Meta Verified feature may add $2 billion to $3 billion to Meta’s annual sales, Bloomberg Intelligence analyst Mandeep Singh wrote in a note. The company’s revenue last year was about $117 billion.

As of mid-January, less than 0.2% of Twitter’s US monthly active users had agreed to pay for subscriptions including Twitter Blue, the Information reported earlier this month, citing a document it had seen.

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