Deadline Hollywood reports:
In both a noble gesture toward exhibition after the studio’s Project Popcorn, and in a means to monetize downstream revenues, Warner Bros is taking what was a HBO Max movie, Steven Soderbergh’s Magic Mike’s Last Dance, and putting into 1,500 theatrical locations this weekend.
That’s with a thrifty marketing spend. It’s the second movie after New Line’s House Party ($8.8M) for which Warners has reverse-engineered a streaming release for the big screen.
Meanwhile, Paramount is building off the heat of James Cameron’s Avatar: The Way of Water with a 25th anniversary 3D reissue of the filmmaker’s Oscar-winning 1997 smash Titanic.
Read the full article.
#MagicMikesLastDance & ‘Titanic’ Reissue Having Super Bowl Dance-Off At Box Office – Preview https://t.co/ikIBxIJ9nl
— Deadline Hollywood (@DEADLINE) February 8, 2023