At your next visit to AMC Theatres, getting a prime seat may cost you a little extra. The country’s largest exhibition chain is rolling out Sightline at AMC, a ticket pricing initiative based on seat location within the auditorium.
Similar to music concerts, sporting events or Broadway, moviegoers will have the option to pay more or less for admission depending on where they choose to sit in the venue. In effect, front row seats will be available at a lower price, while seats in the middle of the theater will be available at a higher price.
The initiative kicks off on Friday at select AMC locations in New York, Chicago and Kansas City and will be expanded to all domestic AMC locations by the end of the year.
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Sitting closer to the screen will lower your movie ticket price at AMC Theatres. https://t.co/FUWZaevhUx
— Variety (@Variety) February 6, 2023