Pantone’s Color Of The Year For 2023: “Viva Magenta”

NPR reports:

It’s official: 2023 is the year of magenta. That’s according to the Pantone Color Institute, the authoritative consultancy that’s christened an “it color” every year for more than two decades.

Its latest pick is none other than Viva Magenta 18-750, which it describes as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.”

Other words the company uses to characterize the color — and, by extension, the current cultural moment — include powerful, empowering, electrifying, boundaryless, audacious and inclusive.

Read the full article. Viva magenta, chosen for you by the people in this room, from a pile of “stuff.”

An unconventional shade for an unconventional time:
a new vision. Color of the Year 2023: PANTONE 18-1750 Viva Magenta

Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.https://t.co/vxEQlBykRT#Pantone pic.twitter.com/pRIP6bI2NH

— PANTONE (@pantone) December 2, 2022