NYT: How Elon Musk Is Also “Battering Tesla’s Brand”

The New York Times reports:

The truth is that many of the best electric wheels on the market today are not made by Musk. The new competition makes Musk’s recent role as the town crier for the redpilled online right especially puzzling and, for his car company, perilous. Tesla’s new vulnerability is a surprising development.

Musk’s chaotic and polarizing tenure as Twitter’s chief executive — during which he’s embraced far-right tropes about gender and journalism and public health, and generally behaved like a rich bully on a power trip — already seems to be battering Tesla’s brand.

Read the full article. The piece goes on to examine Tesla’s cratering stock and how Musk is alienating the very people most likely to buy an electric vehicle.

“Tesla spends almost nothing on advertising. Musk is and has long been the company’s sole marketer and chief evangelist,” @fmanjoo writes. “Any alteration in Musk’s cultural standing will affect the company’s standing, too.” https://t.co/mXQlmYKbYZ

— New York Times Opinion (@nytopinion) December 23, 2022