A record $9.12 billion was spent online for Black Friday, with electronics driving much of the growth compared to last year, according to new Adobe Analytics data. These record-breaking sales happened amid rising concerns about inflation and the cost of living.
Purchases on electronics led the way, soaring by 221% compared to an average day in October. Smart home items jumped 271% and audio items jumped 230%.
Mobile shopping dominated the field, too, setting a new record with 48% of online sales coming from phones, which is up from 44% in 2021.
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NEW from me — Black Friday online sales break new record despite inflation woes
— Herb Scribner (@HerbScribner) November 26, 2022