Reuters reports:
Twitter Inc is planning to roll out its verified service next Friday with different colored checks for individuals, companies and governments, after a botched initial launch led to a surge in users impersonating celebrities and brands on the platform.
Chief Executive Elon Musk on Friday allotted colors for the categories – gold for companies, grey for governments and a blue check for individuals including celebrities.
The revamped $8-per-month service will allow individuals to have a smaller, secondary logo of their organizations if verified by them, he said in another tweet on Friday. “Longer explanation next week.”
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Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
All verified individual humans will have same blue check, as boundary of what constitutes “notable” is otherwise too subjective.
Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.
Longer explanation next week.
— Elon Musk (@elonmusk) November 25, 2022