Elon Musk Pleads With Advertisers: “Give It A Minute”

Reuters reports:

Twitter’s new owner Elon Musk told advertisers on Wednesday he aimed to turn the social media platform into a force for truth and stop fake accounts in an effort to assuage brands and advertising agencies that have increasingly been backing away.

Days after Twitter rattled users and advertisers by cutting half its staff, over 100,000 listeners tuned in to hear Musk speak on Twitter’s Spaces feature. He was joined by Yoel Roth, Twitter’s head of safety and integrity, who has reassured users that Twitter would uphold its policies against harmful content.

Directly addressing brands who have paused their ads, Musk said: “I understand if people want to give it a minute.” But he added that “the best way to see how things are evolving is just use Twitter.”

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