Axios reports:
Musk’s first days as Twitter CEO have such a familiar feel because the world’s richest man is leading his new company from the same playbook Trump used as he tried to change the U.S. government’s direction after his 2017 inauguration: Rely on an inner circle chosen for loyalty more than expertise; seize and hold the public’s attention by rolling out new proposals and ideas on Twitter first before they’ve been widely vetted internally; keep the existing organization in a state of uncertainty and fear. Twitter, the company, is much smaller than the federal bureaucracy. But Musk is likely to get no further than Trump did if his leadership-by-tweet isn’t accompanied by tenacious and coherent internal planning.
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When the tweeting stops, a leader still needs managers and employees to go and make things happen. To do that, they have to understand and embrace a plan — and maniacal public improvising only gets in the way.
Musk is managing Twitter Trump-style https://t.co/6YfJaButhv
— Sean Graf (@seangraf) November 3, 2022