GM Suspends Twitter Advertising After Musk Takeover

October 28, 2022 Business, Social Media

General Motors is suspending its advertising on Twitter following Elon Musk’s takeover of the social media platform, the company told CNBC on Friday. The Detroit automaker, a rival to Musk’s Tesla, said it is “pausing” advertising as it evaluates Twitter’s new direction.

“We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue,” the company said in an emailed statement.

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GM temporarily suspends advertising on Twitter following Elon Musk takeover https://t.co/gPxALxYKTy

— CNBC Now (@CNBCnow) October 28, 2022

Twitter will be forming a content moderation council with widely diverse viewpoints.

No major content decisions or account reinstatements will happen before that council convenes.

— Elon Musk (@elonmusk) October 28, 2022

Why do I suspect ‘widely diverse viewpoints’ means that someone from Breitbart or Newsmax will be on it? This feels like a rerun of Facebook getting the Daily Caller to be part of its fact-checking operation because… ‘diverse viewpoints.’ https://t.co/U2oCJJFvxj

— Mehdi Hasan (@mehdirhasan) October 28, 2022