Juul To Pay $438 Million For Marketing To Teenagers

The New York Times reports:

Juul Labs has tentatively agreed to pay $438.5 million to settle an investigation by nearly three dozen states that focused on the company’s sales and marketing practices that they claim fueled the teenage vaping crisis.

The investigation found that the company appealed to young people by hiring young models, using social media to court teenagers and giving out free samples.

William Tong, Connecticut’s attorney general, said in a news conference that the investigation found that the company had a “porous” age verification system for its products and 45 percent of its Twitter followers were ages 13 to 17.

Read the full article.

Breaking News: Juul tentatively agreed to pay $438.5 million to settle a multi-state investigation into the company’s role in the teen vaping crisis. https://t.co/VzTGgUMves

— The New York Times (@nytimes) September 6, 2022