GOTV Group To Spend $10M Targeting Young Voters

Politico reports:

Vote.org, the nonpartisan voter registration and turnout organization, is investing at least $10 million to engage young voters ahead of the midterm election. The group is launching its “Vote Ready” campaign to reach more than 4 million voters between the ages of 18 and 30, with a focus on young voters of color, according to plans first shared with POLITICO. It’s the largest investment the group has made for a program focused on youth registration.

The initiative hopes to meet the 1 million voter registration goal Vote.org set earlier in the year with When We All Vote, the campaign to register and organize voters founded by former first lady Michelle Obama. Vote.org has registered over 381,000 new voters since the end of the 2020 election. The group said it is confident the new campaign will bring it to 1 million voters by Nov. 8.

Read the full article.

Big news from @votedotorg: we’re launching a $10 million campaign to activate young voters ahead of the midterms. The #VoteReady campaign will have a compounded focus on reaching younger voters of color, who face disproportionate barriers to voting: https://t.co/60Hjh7VQeE

— Nick Morrow (@NRMorrow) September 6, 2022