Bloomberg: Elon Musk’s Assholery Is Hurting Tesla

Bloomberg News reports:

Elon Musk’s behavior is putting off prospective customers and perturbing some Tesla owners. The trends have shown up in one consumer survey and market research report after another: Tesla commands high brand awareness, consideration and loyalty. fusk’s antics, on the other hand? They could do without.

Creative Strategies, a California-based customer-experience measurer, mentioned owner frustration with Musk in a study it published in April. A year earlier, research firm Escalent found Musk was the most negative aspect of the Tesla brand among electric-vehicle owners surveyed.

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“Elon has just soiled that brand for me so much .. You have this guy who’s the richest dude in the world, who has this huge megaphone, and he uses it to call somebody a pedophile who’s not, or to fat shame people, all these things that are kinda gross.”https://t.co/Mz7vasxTLJ

— Ron Filipkowski ?? (@RonFilipkowski) August 1, 2022

Elon Musk’s ever-controversial behavior is bugging EV buyers and putting Tesla owners in play https://t.co/fcYOOZMAIw

— Bloomberg (@business) August 1, 2022

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