Amazon Sues Over Fake Reviews Coordinated On FB

The Wall Street Journal reports:

Amazon said it filed a lawsuit against the administrators of what it says are more than 10,000 Facebook groups used to coordinate fake reviews of Amazon products.

Those in charge of the Facebook groups solicit the reviews for items ranging from camera tripods to car stereos in exchange for free products or money, Amazon said in a statement.

The activity, which is against Amazon’s rules, occurs across Amazon’s stores in the U.S., U.K., Germany, France, Italy, Spain and Japan, the company said. Such bogus reviews are typically used to boost products’ ratings and increase the likelihood customers buy them.

CBS News reports:

Fake reviews have long plagued major online retailers, with fraudsters providing gift cards or other incentives to people who will provide glowing ratings about products they’ve never used.

Product manufacturers that resort to fake reviews are often eager to earn 5-star ratings that can grab shoppers’ attention or push their products to the top of Amazon’s search results. But phony reviews ultimately undermine the retailers’ credibility.

“Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media,” Dharmesh Mehta, Amazon’s vice president of Selling Partner Services, said in a statement.