Russians Line Up For Opening Of Former McDonald’s

Reuters reports:

It might look and smell like McDonald’s but now it’s Vkusno & tochka. The golden arches are gone, the Filet-O-Fish is simply a fish burger. The Big Mac has left Russia.

A new era for Russia’s fast-food and economic scene dawned on Sunday, as McDonald’s restaurants flung open their doors in Moscow under new Russian ownership and with the new name, which translates as “Tasty and that’s it”.

The unveiling of the rebranded outlets is once again a stark sign of a new world order. The re-openings took place on Russia Day, a June 12th holiday celebrating national pride.

Read the full article. The opening was disrupted by a lone protesters holding a “Bring back Big Mac” sign. As you’ll see in the first clip, the store features the touchscreen ordering kiosks now common in US fast food outlets.

It might look and smell like #McDonald‘s but now it’s Vkusno & tochka. The golden arches are gone, the filet-of-fish is simply a fish burger. The Big Mac has left #Russia.

Read more: https://t.co/q3MuTmeSRl

— MAJALLA (@the_majalla) June 12, 2022