NBC News reports:
Eight days before a Texas teenager killed 19 children and two teachers at Robb Elementary School, the manufacturer of the rifle used in the massacre posted an ad on social media that featured a toddler holding a similar weapon.
“Train up a child in the way he should go, and when he is old, he will not depart from it,” read the post from Daniel Defense on May 16, the same day the Robb Elementary shooter turned 18.
The ad represented the kind of provocative marketing that has helped the Georgia-based gun company become one the largest privately owned firearms manufacturers in the country.
Read the full article. Guns made by Daniel Defense were also used in the Las Vegas massacre. The company has now made its Twitter account private.
Georgia-based firearm maker Daniel Defense is facing heavy scrutiny for its ‘incendiary’ ads, including one featuring a toddler holding a rifle. https://t.co/DU4J0jdiSg
— NBC News (@NBCNews) May 27, 2022
Social post from Daniel Defense. Same gun used by Uvalde shooter.
Bible talk, a toddler and an assault rifle.
This is so squarely on brand for the NRA and so much of the gun industry. I saw it for years and wanted to scream. pic.twitter.com/jbUUrTHLCj
— Ryan Busse (@ryandbusse) May 26, 2022