One Million Moms Vs “MotherF*ucker” Ragu Sauce

Via email from hate group leader Monica Cole:

In one of the newest Ragu commercials, male and female firefighters are depicted in a firehouse, hungrily asking who is doing the cooking today. One firefighter says “Rodriguez.” The other firefighters become excited because Rodriguez “cooks like a mother.”

Unfortunately, this tagline is repeated several times as part of Ragu’s “Cook Like a Mother” campaign.

Through this new ad campaign, Ragu, owned by Mizkan, is promoting their products in a manner that parents find shocking.

Why is this “family” oriented company running an ad for their sauce with the phrase “cook like a mother?” In today’s jargon, viewers know full well that this tasteless phrase is a euphemism for “cook Like a mother f*#ker!”

Ragu’s new “Cook Like a Mother” commercials are not only offensive but also irresponsible because of the impact on impressionable children who will be viewing the ad.

Perhaps Ragu thought this was a humorous commercial, but it is not cute for children to recite this tagline. And we all know children repeat what they hear. Does Ragu desire for our children to have dirty mouths?

What’s worse, Ragu’s advertisements air during primetime when families are most likely to be watching. How damaging and destructive to children! Ragu should be more responsible in their marketing decisions.

Let them know that as a parent and a consumer you are disgusted by their recent marketing choices. Ragu needs to know parents do not approve!

TAKE ACTION: If you agree that this marketing campaign is inappropriate, please sign our petition urging Ragu (Mizkan) to cancel these commercials immediately.