The Guardian reports:
The company’s chief executive, Torsten Müller-Ötvös, said the pandemic had led to customers, whose average age was 43, responding to the reminder of their own mortality by splashing out on luxury cars.
“Many people witnessed people in their community dying from Covid and that made them think life can be short and you’d better live now rather than postpone until a later date,” said Müller-Ötvös.
“That has helped Rolls-Royce.” He said the carmaker, owned by BMW, had also benefited from the restrictions the pandemic had placed on wealthy consumers’ opportunities to spend their money elsewhere.
Read the full article.
I’m no corporate press adviser and probably never will be but I wouldn’t have gone with “All the Covid deaths were great business for us.”https://t.co/XS58331zKs
— Rob Davies (@ByRobDavies) January 10, 2022
Our CEO, Torsten Müller-Ötvös, has just announced the highest-ever annual sales results in the marque’s 117-year history. In 2021 we delivered 5,586 #RollsRoyce motor cars to clients around the world, an increase of 49% on last year’s total.
— Rolls-Royce Motor Cars (@rollsroycecars) January 10, 2022
Rolls-Royce’s CEO said COVID-19 deaths helped increase sales for his company. https://t.co/ivRIVtn00S
— New York Daily News (@NYDailyNews) January 12, 2022