Prominent Anti-Vaxxers Rake In Millions On Substack

The Guardian reports:

Prominent figures in the anti-vaccine movement including Dr Joseph Mercola [photo] and Alex Berenson have large followings on Substack, which has more than 1 million paying subscribers who sign up for individual newsletters from an array of authors.

Research by the Center for Countering Digital Hate, a campaign group, showed that Mercola’s newsletters made a minimum of $1m a year from charging subscribers an annual fee of $50, with Berenson making at least $1.2m from charging people $60.

CCDH said the $2.5m was a minimum amount of revenue that vaccine-sceptic writers are generating and that the figure could be as high as $12.5m.

Read the full article.

Anti-vaxxers making ‘at least $2.5m’ a year from publishing on Substack https://t.co/eiaQwI4CGn

— The Guardian (@guardian) January 27, 2022