New York Times Buys Wordle For “Low Seven Figures”

The New York Times reports:

In less than six months, Wordle has gone from a gift to a viral sensation, to being an official part of The New York Times portfolio. Josh Wardle, a software engineer in Brooklyn, created the game as a gift for his partner. It was released to the public in October, and it exploded in popularity in a matter of months. Ninety people played the game on Nov. 1, Mr. Wardle said. Nearly two months later, 300,000 people played it.

The buzz around the game can be attributed to the spoiler-free scoring grid that allows players to share their Wordle wins across social media, group chats and more. When the game moves to The New York Times, Wordle will be free to play for new and existing players, and no changes will be made to its gameplay. Wordle was acquired for an undisclosed price in the low seven figures.

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The New York Times has purchased Wordle, a popular word game that became a viral sensation in a matter of months. https://t.co/VHMzt6JBde

— NYTimes Wordplay (@NYTimesWordplay) January 31, 2022