Shares of Peloton, the fitness equipment company, fell 11.3% Thursday — tumbling to a 19-month low — after a key character in HBO Max’s “Sex and the City” revival, “And Just Like That,” was shown dying of a heart attack after a 45-minute workout on one of the company’s exercise bikes.
The stock continued its slide Friday, down more than 5% in midmorning trading. According to Peloton, the company had approved the show’s use of the bike as well as the appearance of “Allegra,” a fictional instructor played by real-life Peloton cycling instructor Jess King.
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— Todd Spangler (@xpangler) December 10, 2021