Variety reports:
Shares of Peloton, the fitness equipment company, fell 11.3% Thursday — tumbling to a 19-month low — after a key character in HBO Max’s “Sex and the City” revival, “And Just Like That,” was shown dying of a heart attack after a 45-minute workout on one of the company’s exercise bikes.
The stock continued its slide Friday, down more than 5% in midmorning trading. According to Peloton, the company had approved the show’s use of the bike as well as the appearance of “Allegra,” a fictional instructor played by real-life Peloton cycling instructor Jess King.
Read the full article.
Peloton pointed to [SPOILER ALERT’s] unhealthy lifestyle choices as the likely cause of death rather than the use of the company’s exercise bike https://t.co/5QOYfe5j2z via @Variety
— Todd Spangler (@xpangler) December 10, 2021