LA’s Staples Center To Be Renamed “Crypto.com Arena”

The Los Angeles Times reports:

Staples Center is getting a new name for Christmas: Crypto.com Arena. The downtown Los Angeles venue — home of the Lakers, Clippers, Kings and Sparks — will wear the new name for 20 years under a deal between the Singapore cryptocurrency exchange and AEG, the owner and operator of the arena, both parties announced Tuesday.

Crypto.com paid more than $700 million for the naming rights, according to sources familiar with the terms, making it one of the biggest naming deals in sports history. The arena’s new logo will debut Dec. 25, when the Lakers host the Brooklyn Nets, and all of Staples Center signage will be replaced with the new name by June 2022.

Read the full article.

The downtown Los Angeles venue — home of the Lakers, Clippers, Kings and Sparks — will wear the new name for 20 years under a deal between the Singapore cryptocurrency exchange and AEG, the owner and operator of the arena https://t.co/d9mC0R50Ta

— Los Angeles Times (@latimes) November 17, 2021

JUST IN: The Staples Center in Los Angeles will be renamed https://t.co/RhtD2N4i76 Arena, with a formal announcement expected tomorrowhttps://t.co/ZCTeCtqznp

— Axios (@axios) November 17, 2021

The Staples Center in Los Angeles said it would rebrand as https://t.co/f6jhiEqFvp Arena, in a 20-year deal with a cryptocurrency platform based in Singapore. https://t.co/Q8V7PHOON3

— The New York Times (@nytimes) November 17, 2021