Deadline Hollywood reports:
There’s something interesting here with the over performance of Universal’s Halloween Kills: the pic, while well ahead of its mid $30Ms-$40M projection, is arguably the highest opening we’ve seen during the pandemic for a theatrical-day-and-date, non-transactional title with $50.16M.
Halloween Kills’ big opening here is also a testament to Universal’s marketing machine to open the title. The pic was blasted through the media conglom’s Symphony program, meaning it’s blitzed throughout all Comcast NBCUniversal ancillaries.
This created a situation where tracking was extremely hot well before the move was made to go date and date with the sequel on Peacock.
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— Deadline Hollywood (@DEADLINE) October 15, 2021