The Hollywood Reporter reports:
CBS is coming under fire for an upcoming reality TV effort in which six activists compete against each other in a format that’s somewhat similar to NBC’s defunct The Apprentice.
In The Activist, six activists from around the world work “to bring meaningful change to one of three urgent universal causes: health, education and the environment. The activists will compete in missions, media stunts, digital campaigns and community events aimed at garnering the attention of the world’s most powerful decision-makers, demanding action now.”
The contestants’ success will be judged not by impacting real-world change, however, or even by raising money from the public for noble causes, but rather by measuring how much social media engagement they receive.
Read the full article.
‘The Activist’ Reality TV Series Sparks Backlash: “Worst Idea Ever” https://t.co/2hFexX4HME
— The Hollywood Reporter (@THR) September 14, 2021
wild thing about CBS’ The Activist show is that it’s done, it’s filmed and in the can and set to air Oct 22. This is something we will see and will tweet through. It’s a fait accompli. Nothing we do can stop it.
— Adam H. Johnson (@adamjohnsonNYC) September 13, 2021
the revolution will be monetized https://t.co/EakntZNIYr
— Erin B. Logan (@erinblogan) September 9, 2021