In advance of the launch of the first trailer for “The Matrix Resurrections” on Thursday, Warner Bros. has launched an innovative website featuring an interactive and widely divergent first look at the newest installment in the 22-year-old franchise.
At WhatIsTheMatrix.com, users are greeted with the simple choice first presented in 1999’s “The Matrix”: Click on the blue pill, and stick to the reality you’ve known your whole life; click on the red pill, and signal that you’re ready to see how deep the rabbit hole goes.
In the context of the teaser, each choice presents users with two different angles on what appears to be the central story in “Resurrections” (as first teased to exhibitors during CinemaCon in August).
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‘The Matrix 4’ Reveals Innovative First Look at Keanu Reeves, Yahya Abdul-Mateen II https://t.co/EYpXfLLjFI
— Variety (@Variety) September 7, 2021