Broadcaster Nexstar Media said Friday it’s buying The Hill, a leading purveyor of Beltway news, for $130 million as it expands in digital content. The Hill had 48 million average monthly users and 2.2 billion total pageviews in 2020 according to Comscore and attracted more than 4 million followers and 914 million video views on Twitter.
It has more than 100 journalists covering political news and events. It is ad-supported. The deal is the latest in a consolidation in the digital media space that has been marked by acquisitions, the latest being Buzzfeed’s merger with a SPAC and purchase of Complex Networks.
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Nexstar Media Buys Political News Hub, The Hill, For $130 Million https://t.co/cra35Of00D
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