Despite concerns the delta variant would keep moviegoers at home, Ryan Reynolds’ sci-fi action comedy “Free Guy” had a better-than-expected start at the domestic box office.
The movie, from Disney and 20th Century Studios, collected $26 million from 4,165 North American theaters. Given its production budget above $100 million, those ticket sales wouldn’t be much to celebrate in pre-pandemic times, but isn’t a bad result as a plague sweeps the globe.
“Free Guy” marks an interesting test for the film exhibition industry because it’s playing exclusively in theaters, which is a rarity these days. Many high-profile films that premiered during the pandemic, such as Marvel’s “Black Widow” and “The Suicide Squad,” were available on streaming platforms on the same day as their theatrical debuts.
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Box Office: ‘Free Guy’ Debuts at No. 1 With Surprisingly Strong $28.4 Million https://t.co/PfKLIEHxOA
— Variety (@Variety) August 15, 2021