Facebook To Pay $1B To Content Creators Thru 2022

The Verge reports:

Facebook plans to pay out $1 billion to creators over the next year and a half as part of an effort to court content makers to its many services.

The money will be awarded to creators who use Facebook products in different ways: on Facebook, creators can get a cash bonus for running ads on their videos or reaching certain tipping milestones during livestreams; on Instagram, creators can get paid for enabling ads on their IGTV videos, getting tipped in livestreams, or creating popular videos on Reels.

The money is available to creators on an invitation-only basis for now, and new options for making money will be announced later. Facebook indicated it would expand availability to more creators later in the year, launching a “dedicated place for bonuses within the Instagram app this summer and in the Facebook app this autumn.”

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Facebook will pay $1 billion to creators through 2022 https://t.co/feWzI46r3O pic.twitter.com/WrtZsOtut6

— The Verge (@verge) July 14, 2021