After devoting constant chatter to the 2020 election and the coronavirus pandemic, Fox News wants to make sure to talk about other subjects, including sports and weather. During an upfront presentation to ad buyers and clients Tuesday, executives from Fox News Media told Madison Avenue they intended to expand programming beyond the news of the day.
Jeff Collins, executive vice president of ad sales for Fox News Media, said in an interview, “The overall political cycle has lessened significantly. It has opened up a lot more time.” The Fox Corp.-owned outlet made outreach to Madison Avenue Tuesday as part of the annual industry sales session known as the upfront.
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— Brian Steinberg (@bristei) May 11, 2021