Starting this week, the White House is hoping Americans swipe right for Covid vaccines, partnering with a series of prominent dating apps to offer incentives to customers who’ve been vaccinated against the coronavirus.
Vaccinated users on Tinder, Hinge, OKCupid, BLK, Chispa, Plenty of Fish, Bumble, and Badoo will gain access to premium content “like boosts, super likes, and super swipes” with proof of vaccination, according to the White House.
Users will also be able to filter potential matches by vaccination status or book vaccination appointments through the apps.
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The White House is announcing today that major dating apps are getting in on the vaccine persuasion push. (There’s already a thing about post vaxx hookups, right?) There will be badges and other in-app incentives for those who have gotten their COVID vaccine. pic.twitter.com/cEAgb0ySga
— Tamara Keith (@tamarakeithNPR) May 21, 2021
Swiping right on vaccines… White House partners with dating apps to encourage people to get jabshttps://t.co/wHrNTtejlh
— Lauren Peikoff (@laurenpeikoff) May 21, 2021