Stats Show Trump’s New Blog Is Embarrassing Flop

NBC News reports:

The ex-president’s blog has drawn a considerably smaller audience than his once-powerful social media accounts, according to engagement data compiled with BuzzSumo, a social media analytics company.

The Desk of Donald J. Trump is limited — users can’t comment or engage with the actual posts beyond sharing them to other platforms, an action few people do, according to the data.

Trump’s new blog has attracted a little over 212,000 engagements, defined as backlinks and social interactions — including likes, shares and comments — received across Facebook, Twitter, Pinterest and Reddit.

Read the full article. Trump had 88 million Twitter followers.