2024 Watch: Ted Cruz Spends Big On Facebook Ads

Politico reports:

Sen. Ted Cruz isn’t up for reelection until 2024. But the Texas Republican has spent more on Facebook advertising over the past two months than all but one senator, an investment strategy that other lawmakers have used in recent cycles to help set the stage for presidential runs.

Republicans say the approach will help Cruz raise dollars online and cultivate and collect email addresses of small dollar donors. Politicians with an eye on the White House have built digital-heavy campaign fundraising apparatuses in the past.

Cruz’s burst of ad spending comes as his ties with corporate America have frayed. Corporate PACs have pulled back their support for the Texas senator after he voted not to certify Biden’s victory in January.

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