Netflix: Password-Sharing Crackdown Will Be Gentle

Variety reports:

Netflix wants people to pay their fair share to access its streaming service. But Reed Hastings promises that any crackdown on illicit password-sharing that the company decides to launch across its global footprint won’t be done in an aggressive manner.

“We’ll test many things, but we would never roll out something that feels like ‘turning the screws’” on people who enjoy the service, Hastings, Netflix’s co-CEO and co-founder, said on the company’s first-quarter earnings interview Tuesday. “It’s gotta feel like it makes sense to consumers, that they understand.”

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