New York City wants everyone else in the country and world to know that it’s (re)open for business—today, Mayor Bill de Blasio and the city’s marketing arm, NYC & Company, announced a new $30 million tourism campaign.
“Tourism accounts for hundreds of thousands of jobs in this city, and building a recovery for all of us means welcoming tourists back to the greatest travel destination in the world,” de Blasio said in a statement.
“The ‘NYC Reawakens’ initiative will show travelers everywhere that New York City is not only ready to host them – it’s creating a fairer, better, and more vibrant city than ever before.”
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NYC Launches $30 Million “NYC Reawakens” Tourism Campaign https://t.co/6KaNFoNXPJ
— Gothamist (@Gothamist) April 21, 2021
PRESS RELEASE: @nycgo presents #NYCReawakens as New York City begins tourism comeback, including five-borough destination updates and announcement with @NYCMayor of new upcoming $30 million marketing campaign https://t.co/APJ5TQYLL2
— NYC & Company (@nycgo_press) April 21, 2021