Apple Rolls Out Anti-Tracking Feature For iPhones

The Verge reports:

Apple has begun rolling out iOS and iPadOS 14.5. The latest software update includes the new App Tracking Transparency feature, which lets users decide whether to allow apps to track their activity “across other companies’ apps and websites” for advertising purposes.

A pop-up will now appear whenever apps are designed to share your activity in this way. Facebook has heavily criticized Apple over App Tracking Transparency, claiming that it presents “a false tradeoff between personalized ads and privacy.” The new option could have a detrimental impact on Facebook’s ad business.

Read the full article. The clip below is from Apple.