Netflix Testing Crackdown On Password Sharing

March 12, 2021 Business, Entertainment

Netflix has never made a big deal about password-sharing, but a new test suggests the company may be reconsidering. Netflix is trying out a new policy with some customers, prompting certain people to sign up for a separate account if they aren’t watching with the subscriber.

The message reads: “If you don’t live with the owner of this account, you need your own account to keep watching.” Streaming entertainment news website The Streamable first reported about the trial.

About 33 percent of all Netflix users share their password with at least one other person, according to research firm Magid. Netflix’s basic plan costs $8.99 per month.

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Netflix is testing a crackdown on password sharing https://t.co/HiYAUMSZYT

— CNBC (@CNBC) March 11, 2021