The hip-hop superstar who broke records with his country-infused hit “Old Town Road” is stirring controversy after promoting his new sneakers, a collaboration with MSCHF, which feature Satanic imagery, a Bible verse and a drop of real human blood.
The shoes were made using Nike Air Max 97s, but the sportswear giant has said they do not endorse them, filing a lawsuit against MSCHF for trademark infringement.
Nike claims that the “unauthorized” sneaker has caused confusion amongst customers, many of whom believe that the company is promoting Satanism.
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Update: Nike on Monday sued MSCHF, a small Brooklyn-based company, over its sale of 666 pairs of altered Nike Air Max 97s as “Satan Shoes” in collaboration with the rapper Lil Nas X. https://t.co/RsrTMT17pV
— The New York Times (@nytimes) March 29, 2021
me after the nike lawsuit pic.twitter.com/XVLjHlSrru
— nope 🏹 (@LilNasX) March 29, 2021